Reid Alexander
UX Designer | Human-Centered, Empathy-Driven Design
Hi, I'm Reid! I'm an Informatics student at the University of Washington, graduating in June 2026, with a focus on UX and HCI. I enjoy working on projects where I can think through how people actually use something, where they get confused, and how design choices affect their experience. I also work as a professional sports photographer, which has had a big impact on how I approach design. Being behind the camera has taught me to pay attention to emotion, timing, and subtle human behavior, and I bring that same mindset into my design work.
My Projects
📚 Research Experience
PULSE Lab - University of Washington
Research Assistant (April 2025 - Present)
- Lead a research + design project exploring how speculative scenario writing can improve public understanding of scientific research, grounded in literature on science communication and narrative engagement.
- Synthesized 20+ academic sources to identify evidence-based principles for engaging science writing and inform early project direction.
- Collaborating on the concept and early wireframes for a community platform to host science writing, support public participation, and explore incentive models for sustained engagement.
Advisor: Spencer Williams | Lab Site: PULSE Lab
💼 Work Experience
UW Athletics
Sports Creative (January 2024 - Present)
- Produce visual content across 22 Division I athletic programs to support recruitment, marketing, and fan engagement, driving 100M+ annual impressions, 3.4M+ engagements, and $250K+ in social value, with primary focus on softball and women's basketball.
- Provide live-event coverage for 60+ athletic events per academic year, delivering high-volume photo assets under tight deadlines while maintaining brand consistency and storytelling quality.
- Apply user-centered storytelling by collaborating with marketing staff, coaches, and media teams to adapt content strategy based on audience needs and real-time feedback.
Portfolio: photosbyreid.com
Seattle Storm
Seasonal WNBA Team Photographer (May - October 2025)
- Delivered 10,000+ professional images across the season under live production deadlines, including player arrivals, in-game action, and fan activations.
- Produced content used across Seattle Storm Instagram (251K followers), WNBA, NBAE, team website, mobile app, email campaigns, sponsorship channels, and player accounts, driving large- scale fan engagement and brand growth.
- Collaborated with marketing, social, and sponsorship teams in high-pressure environments to support real-time campaigns and game-day operations.
💫 Let's Connect
Whether you want to chat design, collaborate on a project, or just say hi, my inbox is always open.